A business to its founder, promoter and senior management is a passionate affair. It is this passion that made them start it, and that makes them continue with it – be it good times or bad.
But passion or this love, has a side effect. It sometimes makes us blind to facts. We fall in so much love with our idea, process, product etc that we might end up arriving at wrong assumptions and making a wrong a decision.
This is where external advisors, we call Business Consultants come in. An experienced consultant will have years of experience working in different sectors, segments and functionalities, and there by will have wider perspective than a businessman who has been doing the same business for so many years.
This background of the consultant helps in making dispassionate neutral opinions, which can save the business if its going in wrong direction. A simple advise can result in a change, that might save a company lakhs or crores of rupees as investment, cost or vanishing revenue. Some times, the benefits an advise will be reaped after many years. That is why the fee paid to a consultant is not considered as an expense, but as an investment.
Now you know a new reason why companies hire business consultants and strategists to achieve their vision.
At Ameen Ahsan Strategy Consulting (AASC), this is what we do. Know more at www.ameenahsan.com