A vision statement for a Retail company or organization should focus on the potential inherent in the company's future, or what they intend to be. While a vision statement might contain references to how the company intends to make that future into a reality, the “how” is really part of a "mission" statement, while the vision statement is simply a description of the “what,” meaning, what the company intends to become.
How to write a vision statement
Writing your vision statement is a time for creativity, ambition and fun, but the task should be approached seriously.
A vision statement should also be concise, no longer than a sentence or a few paragraphs. You want your entire team and organization to be able to quickly repeat it back and more importantly understand it. But a vision statement should be more than a catchy tagline.
Tips for crafting your vision statementVision statements should stretch the imagination while providing direction and clarity. A good vision statement will help inform direction and set priorities while challenging employees to grow. The vision statement should be compelling not just to the high-level execs of your company, but also to all employees.
Here are some tips to keep in mind when crafting a Vision:
· Project five to 10 years in the future.
· Dream big, and focus on success.
· Use the present tense.
· Use clear, concise language.
· Infuse your vision statement with passion and emotion.
· Paint a graphic mental picture of the business you want.
· Have a plan to communicate your vision statement to your employees.
· Be prepared to commit time and resources to the vision you establish.
Your completed vision statement will give your employees a clear idea of your company's path forward. Then, it's up to you to nurture and support that vision and to inspire your employees to do the same.
Insights from Ameen Ahsan Strategy Consulting (AASC) on managing Retail shops and Retail businesses. Retail business is critical as it directly handles the customers of various tastes and preferences.
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