*Shopping Malls: New Venture Tips #13*
Why *Market Study* is essential before you construct a Mall?
By *Ameen Ahsan Strategy Consulting*
There is a positive trend in the new commercial buildings coming up. It's either build as Shopping Malls or build in a manner it looks like a mall.
The new generation customers prefer to shop at such destinations. And a result, new gen business outlets like to operate there as well.
But like normal commercial buildings or complexes, malls are more complex and risky. Since the cost of construction and maintenance is higher than a normal building, it will be viable to investor only if it charges a higher rent. This is where a *Market Study* is required before you invest crores into a Mall.
Study has to be done to know if there is enough customers who can afford to shop at malls. And would there be retailers who will like to move in. The study should identify the taste of the potential visitors and design the right theme for the mall. And the right tenant mix for the theme. Without this a viable economic ecosystem will be missing. *Resulting in crores of losses*.
A Market study will give you the right information, to plan better.
*Ameen Ahsan Strategy Consulting*
"where visions are realised"
7th Floor, Hi Lite Business Park, Calicut
*Kerala's finest experts for Feasibility Studies, Strategy Reports / Project Reports, Business Models and Vision Realisation*