How to Conduct SWOT Analysis in Healthcare Organizations

Just like any industry, healthcare organizations also need to make continual adjustments to maintain optimum functionality. To determine the areas where adjustments are needed to be made, a number of methods can be used.

However, one essential method known as SWOT analysis (that is extensively used in other industries) has not been put into use in healthcare. It allows the assessment of an organization from a neutral perspective through a detailed discussion of the organization’s strengths, weaknesses, opportunities and threats.

​Steps to Follow for SWOT Analysis in Healthcare
SWOT analysis was originally designed to provide a thorough analysis of businesses in other industries, but its many benefits have prompted its use in healthcare organizations as well.

• The first step of SWOT analysis in healthcare involves the compilation and assessment of key data, which might include the community’s health status, present status of medical technology, or the sources of healthcare funding. Once the appropriate (and correct) data has been composed and analyzed, the capabilities of the organization are evaluated.
• In the second step of SWOT analysis in healthcare, the data collected is organized into four categories, which are: strengths, weaknesses, opportunities and threats (SWOT). The strengths and weaknesses of the organization are internal factors, while opportunities and threats normally are a result of external factors playing their part.
• Third step of SWOT analysis in healthcare involves developing a SWOT matrix for each business option that is under consideration.
• In the fourth step of SWOT analysis in healthcare, the analysis derived is incorporated into the decision-making process as it determines which option will best suit the overall strategic plan of the organization.

 
4 Rules to Keep in Mind While Conducting SWOT Analysis in Healthcare
1.     Be Realistic: Always be unbiased when collecting and evaluating data.
2.     Avoid Complexity: Keep it short and simple to avoid over-analyzing problems.
3.     Analyze Rationally: Compare your plans only with key competitors to get a better idea of whether the plan is better or worse than theirs.
4.     Attain Change: Strategic plans should be updated as soon as problems are identified so that appropriate steps towards directional change can be taken.

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Insights on managing Healthcare businesses (Hospitals, Clinics, Health Centres) from Ameen Ahsan Strategy Consulting (AASC).
AASC is based at HiLite Business Park, Calicut (Kozhikode), Kerala. AASC serves clients across Kerala and Gulf (GCC) countries.
To know more about AASC services, please call +91-7558-900-800 or email info@ameenahsan.com
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