Why do a *SWOT* analysis before you invest in Hotel project?
By *Ameen Ahsan Strategy Consulting*
Hotel business is a business of good reputation and prestige. A very good identity to its investors or promoters. It's a glamorous business especially if the property is 4 star or 5.
hough the growth of tourism industry and the business travel has increased the profitability of the hotel segment, it still has its own risks. *Starting any hotel anywhere will not work*. There are wide variety of options to choose from, ranging from 1 star to 5 star and leisure hotel to business hotel. Each one caters to a different customer base, and wrong decision can mean crores of Rupees wasted.
Among the many tools that we use to analyse the ideal property is the SWOT Analysis. SWOT is the understanding of the strength, weakness, opportunities and threats. While the strength and weakness is about the promoter, the opportunity and threat is about the market.
To succeed in identifying the right hotel segment for you, you need to know your strength and weakness in the hospitality industry. You should also know the present and future opportunities like unmet demands, new developments happening. You should also be aware of the threats that can destroy your dreams.
Do the right SWOT, and start right. Or engage the best experts in the industry to do it for you.
*Ameen Ahsan Strategy Consulting*
"where visions are realised"
7th Floor, Hi Lite Business Park, Calicut
*Kerala's finest experts for Feasibility Studies, Strategy Reports / Project Reports, Business Models and Vision Realisation*