Why is Organizational Culture Important for Restaurants?
By *Ameen Ahsan Strategy Consulting*
The difference between a group of random people and a well-organized team can be the difference between a failed restaurant and a successful one. Restaurant owners and managers who understand how to strengthen the organizational culture within their establishments can improve efficiency, customer satisfaction and employees' enjoyment of their work.
From big restaurant companies to small, a strong corporate culture attracts customers, engages employees, and enables better decision-making.
Brand culture is vitally important to a restaurant business. The focus on culture makes sense. One of the primary ways an organization sets and strengthens its brand is its culture. The distinctive way a company behaves and the values it espouses is the foundation upon which the company builds its strategy and operations that turn its brand promise into reality. And when a company has a special way of doing business, it attracts attention and draws customers in.
Some of the most respected brands, became well known not because of their advertising campaigns, but because of their distinctive cultures. The personality of their employees and the style with which they served customers created a distinctive customer experience that people actually talked about and their brands became known for.
Culture also engages employees. In an industry with such high employee turnover rates, restaurants need to do all they can to retain and motivate their staffs. A strong culture does this better than free food and other common perks—and in many cases even better than pay rates and benefits. That’s because leaders can use the company culture to connect employees to a higher purpose and to each other.
Finally, culture facilitates decision making. A well-defined and supported culture enables people to make decisions easily and quickly because it helps everyone develop a shared understanding of the right thing to do. It clarifies what’s “on brand” and what’s not, so big, strategic decisions, as well as smaller, daily ones, can be made with confidence and commitment.
Now more than ever, company culture is the right focus for restaurateurs. It’s the most effective way to offset the costs and complexities that keep increasing in every part of the business—and it’s a powerful way to build a brand.
Ameen Ahsan Strategy Consulting
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