Why Vision Planning is important before designing or planning a Commercial Real Estate or Township Project?
By *Ameen Ahsan Strategy Consulting*
The commercial office space in India has evolved significantly in the past 10 years due to change in business environment. The growth of commercial real estate has been driven largely by service sectors, especially IT-ITeS. Previously commercial properties were concentrated towards CBD (Central Business District) areas in large cities. However, with the emergence of IT-ITeS, which had huge office space requirement, commercial development started moving towards city suburbs. It resulted in multifold development of city outskirts and suburbs.
Demand for office space is directly linked to addition in number of employees, which in turn is dependent on economic growth. When economy slows down, companies hold their expansion plans leading to lower demand for office space.
When desiging commercial spaces that are aimed companies and startups looking for an office space, it is important that the designer or the promoter has a vision in mind. If your mission statement represents the beginning of your journey, then your vision statement is the destination. A vision statement is sometimes called a picture of your organization in the future, but it's so much more than that. Your vision statement is your inspiration, and the strategic planning framework for all your operational planning.
What you are doing when creating a vision statement is articulating your dreams and hopes for your company, as well as establishing a strong foundation for your strategic planning framework. It reminds you of what you are trying to build and the time frame in which you are trying to build it.
While a vision statement doesn't tell you how you're going to get there, it does set the direction for planning. That's why it's important when crafting a vision statement to let your imagination go and dare to dream — and why it's important that a vision statement captures your passion.
Lack of clarity in Vision would mean your commercial spaces finding no takers!
So what do you think of today’s post? Please share your views and experiences!
*Ameen Ahsan Strategy Consulting*
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