​Why Strategic Partnerships are Important for Retail Business?
By *Ameen Ahsan Strategy Consulting*

In the age of the omnichannel consumer, retailers need to ensure products are available at the right time, through the right channel and at the right price. 

While it seems collaboration between retailers, suppliers and manufacturers has existed for as long as the industry itself has existed, it has become more pivotal to success as consumers grow more demanding.
The need for collaboration — on a micro and macro scale — is greater than ever. This is a consumer-facing industry. They’re more in control of relationships with brands and retailers and are more aware of products and services they’re being offered. Consumers have evolved to become harder to find, engage and please.

Businesses across the entire retail value chain can conquer this challenge by banding together, sharing information and truly collaborating to exceed customer expectations. The benefits of collaboration are “tremendous” and “impact every aspect of all companies’ functions,” 

​Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail partnerships can result in additional exposure and revenue, and both parties end up happy with more customers and sales.
 
That said, striking up those winning partnership agreements may not always be a walk in a park. In addition to investing the time and effort to find, vet, and woo potential partners, you also need to carefully craft the terms of your agreement to ensure that costs and responsibilities are clear to both businesses.
 
Having an idea of whom to team up with and the nature of your partnership is a crucial first step, because it will enable you to figure out the best way to reach out to potential partners.
Your outreach approach will depend on who you’re contacting as well as and the type of agreement you’re looking to get, so it’s important to iron out these details so you can touch base with other businesses in the most effective way possible.
 
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*Ameen Ahsan Strategy Consulting*
"where visions are realised"

7th Floor, Hi Lite Business Park, Calicut
http://www.ameenahsan.com
+91-7558-900-800
info@ameenahsan.com

*Kerala's finest experts for Feasibility Studies, Strategy Reports / Project Reports, Business Models and Vision Realisation*
 
 
 
 
 
 

Why Super Markets need to focus on *Key Activities*?
By *Ameen Ahsan Strategy Consulting*

Supermarkets enjoy some of the most stable revenue streams of all business types because, while various consumer tastes and trends fluctuate, the demand for groceries and basic household items is fairly constant. For this reason, starting a supermarket chain can prove to become a strong and lucrative investment for some time to come. 

If you have a knack for retailing various products, then you should consider starting your own supermarket business. It has been proven over and over again that supermarkets; groceries store or convenience store as it is popularly called in some countries is one of the businesses that can easily survive in any part of the world as long as it is situated in place where people live and work.

The good thing about establishing a standard supermarket is that, if you are successful in building your brand, you can easily sell your franchise to investors and that will translate to more money for you.

When working on a Supermarket Business Model, you have to focus on your key activities in order to earn higher revenues. As the title suggests, these are the most important tasks a company must carry out in order to fulfill its business purpose. To be successful, a company must carry out key actions that are primarily dictated by its business model. Key activities are pivotal in an organization fulfilling its value proposition, reaching its customer segments, sustain its customer relationships and ultimately create long-term revenue streams. Key activities are different according to the business model of the organization carrying out the activity. 

Sales and customer service play a key role in Supermarkets in the purchase and post purchase behavior and experience of your customer. This department is key to ensuring that you build a cadre of repeat customers who will become your advocates in the market and drive more business in through word of mouth. Conversely, these customers can also be extremely vocal if they have suffered a bad customer experience with you and can just as easily drive business away. Hence, one of the most crucial weapons in your arsenal is your sales and customer services team. 
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​*Ameen Ahsan Strategy Consulting*
"where visions are realised"

7th Floor, Hi Lite Business Park, Calicut
http://www.ameenahsan.com
+91-7558-900-800
info@ameenahsan.com
*Kerala's finest experts for Feasibility Studies, Strategy Reports / Project Reports, Business Models and Vision Realisation*

​Why Customer Segmentation is Important for Eateries and Food Business?
By *Ameen Ahsan Strategy Consulting*

People no longer need a reason or a special occasion to eat out. Consumers—across metro and non-metro cities—eat out simply because they want to experiment, love food, or that’s how they want to spend their free time.

A restaurant today is not just a place for eating. It is a place to socialize, to unwind and more. Eating out is no more the rich man’s indulgence. There are options, and people, irrespective of economic class, go out to eat.

For years and years, restaurants have been doing an entry-level form of market segmentation.
Demographics have primarily driven restaurants’ decisions in creating these segments. Age. Gender. Household income. Education level. Psychographics have influenced some decisions as well.

Market segmentation in the restaurant industry is the practice of targeting a specific customer base to maximize sales, even if it means alienating other potential customers. Going for a smaller piece of market share by offering a benefit attractive to only one group often leads to customers in that group becoming repeat buyers, spending more with you than if you tried to get more people buying from you by offering a generic product.

Classifying customers allows you to spend less to acquire more ideal customers with the right messaging, marketing and customer relations. Segmenting customers allows you to gain a clear understanding of your best customers’ needs, wants and habits. Because you know exactly what kinds of marketing and advertising they prefer, you can personalize the customer relationship in every area of your eatery business.

You can’t determine how to sell more until you know precisely who you’re selling to. Once you’ve identified your best customers—where they’re located, how they want to hear from you and what compels them to buy—you can identify exactly what they need and want, and then deliver it.

So what do you think of today’s post? Please share your views and experiences!

​*Ameen Ahsan Strategy Consulting*
"where visions are realised"

7th Floor, Hi Lite Business Park, Calicut
http://www.ameenahsan.com
+91-7558-900-800
info@ameenahsan.com

*Kerala's finest experts for Feasibility Studies, Strategy Reports / Project Reports, Business Models and Vision Realisation*
 
 
 
 
 
 

​Why External Branding is Important for Retail Business?

The retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. In the past few years, Retail sector has seen tremendous growth in the organized segment. Major domestic players have stepped into the retail arena with long term, ambitious plans to expand their business across verticals, cities and formats.

High consumer spending over the years by the young population and sharp rise in disposable income are driving the organized retail sector’s growth. Even Tier I & Tier II cities and towns are witnessing a major shift in consumer preferences and lifestyles, the result of which, they have emerged as attractive markets for retailers to expand their presence.

The retail sector is highly fragmented. However, going forward, the organized sector’s growth potential is expected to increase due to globalization, high economic growth, and improved lifestyle.
External Branding is very important for retailers. External branding is the sum of all marketing activities created to influence the mind-set and purchase behavior of customers and prospective customers for your company’s product or service. Branding if properly articulated and well-defined accretes value to your company in many ways.

One of the key components to branding is messaging clarity and alignment. So, are your consumers and or customers receiving the clear and correct messages in advertising and promotion of your business? Many companies have a point of view on branding. In many cases they are well executed. But many companies have programs that are either incomplete or not creative enough. Some are in need of updating or re-fitting. 

​Branding is a long term proposition. Over time you should be depositing brand equity into the brand bank. So if you are not making these long term investments you again should be examining what you are doing and look at revitalizing your branding program.
 
If you are wondering if your products and services need a brand identity that fits hand and glove into your corporate brand identity,give Ameen Ahsan Strategic Consulting a try!
*Ameen Ahsan Strategy Consulting*
"where visions are realised"

7th Floor, Hi Lite Business Park, Calicut
http://www.ameenahsan.com
+91-7558-900-800
info@ameenahsan.com

*Kerala's finest experts for Feasibility Studies, Strategy Reports / Project Reports, Business Models and Vision Realisation*
 
 
 

Why Value Proposition is important for your Eateries or Food Business?
By *Ameen Ahsan Strategy Consulting*

Eateries and Food Business have boomed in our localities. Every nook and corner of a city or a Town has an Eatery or a Food Business of some kind. It may be a small restaurant, a cafeteria, a food stall, a roadside tea shop etc.

Eateries and Food are good business ventures for earning a stable income as People spending time to eat food from outside has tremendously increased and also eateries have turned out to be a favorite place for the youth and families to hang out and spend time together.

One of the first steps for any new eatery business is to figure out its value proposition. In other words, you need to agree on how you are going to position your business and the product or service you are selling.
Every business should have a Unique Selling Proposition – it is the one thing that differentiates your business from every other one. The value that a small restaurant in a town offers is very different from a restaurant that operates in a metro city. There might be a lot of difference in the value delivered to the customer. For example, the experience and the ambience, the quality of food, the price etc. can be some characteristics by which we can differentiate the two restaurants.

It’s important for an eatery or a food business to clearly communicate the value it offers to the customers. It also helps the business to focus on those customer segment it’s catering to.

If you are unable to communicate your value to your customers, customers won’t place value in what you offer. If you are unable to tell customers why they should choose you and why they should pay what you are asking, why would they?

Ameen Ahsan Strategy Consulting
"where visions are realised"

7th Floor, Hi Lite Business Park, Calicut
http://www.ameenahsan.com
+91-7558-900-800
info@ameenahsan.com

*Kerala's finest experts for Feasibility Studies, Strategy Reports / Project Reports, Business Models and Vision Realisation*