The best marketing is relevant. When you deliver a relevant message to a relevant audience at a relevant time and place, you’ve established the most effective form of marketing. This is when you see the highest engagement rates, whether it’s the click rate on your online advertising, open rate of emails sent, or conversion rate on your landing pages. By using CRM and customer segmentation information together, franchise marketing can be personalized for each type of customer to accomplish relevant marketing. The ideal scenario would be marketing for customer segments of one per customer, but even an approach with tailored marketing for 3-10 segments would help you avoid the low engagement of irrelevant mass advertising and bulk email campaigns.
Insights from Ameen Ahsan Strategy Consulting (AASC) on managing Franchisees and Franchise business. Franchise business is about inorganic growth by investing in unique best practices in management.
AASC is based at HiLite Business Park, Calicut (Kozhikode), Kerala. And serves clients across Kerala and Gulf (GCC) countries.
To know more about AASC services, please call +91-7558-900-800 or email email@example.com