Identify Customer Segments in Franchise Business

Not all customers are created equal. Each customer represents a unique situation for engaging with your franchise. Consider that they have all heard about your business and came to it in a different way, their current needs are also distinct, and their individual experiences are also unique. Certain customers are more valuable than others based on their spending behavior and influence. By determining and segmenting the most important characteristics of your customers, you can divide your customer base into groups of individuals that are similar to better define your typical customers.
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Insights from Ameen Ahsan Strategy Consulting (AASC) on managing Franchisees and Franchise business. Franchise business is about inorganic growth by investing in unique best practices in management.
 
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