To focus on your customers, you need to know them. Make sure you track as much information as possible on your customers including their name, contact details, interactions and purchase details. A Customer Relationship Management (CRM) system will allow you to collect and organize all this information. This can be as simple as keeping a spreadsheet that your team fills out for every customer interaction, or there are varying levels of software sophistication to make every required step easier. A CRM storing information on each customer can help you better understand your customers and inform your marketing and support efforts.
Insights from Ameen Ahsan Strategy Consulting (AASC) on managing Franchisees and Franchise business. Franchise business is about inorganic growth by investing in unique best practices in management.
AASC is based at HiLite Business Park, Calicut (Kozhikode), Kerala. And serves clients across Kerala and Gulf (GCC) countries.
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