Every dry season we talk about the need and ways for a good utilisation of monsoon rain water. That when our wells are dry. We wait for rain to come to be more prepared for next year dry season . But when it rains we forget everything.
This happens in our business as well. During recessions or down season, we plan about how to improve business, how new investments should be made, what important changes are required. Things that they cannot do now, as season is down and cash balance ces are not good.
But when the season comes or economy recovers and business is in full throttle, we forget or ignore those plans we did, and continue in old ways. And once the good times are over, and it's dry, we repeat the wishing process.
So let's do something positive in our business and in rain water harvesting!
Best of luck for you and your enterprises!
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Ameen Ahsan Strategy Consulting
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