Entrepreneurs who are not structured and disciplined in their management often make fun of professional business advice as "Academic Theory". This is a normal trend among entrepreneurs who are not willing to change and prefer to find excuses.
"Theoretic management" advice does exist. But it's mostly from College lecturers, who do not have any experience in practical business. But advices from experienced professional business consultants comes from many years of working on different types of organisations and industries leading by solving key issues.
So every time, you get to hear any suggestions about your business, about an area that needs improvement, don't escape by calling it "Theoretic". Think about it. It might be something that will help you improve your business.
Best of luck for you and your enterprises!
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