A good marketing strategy is critical to the success of your small business. Whether you’re just starting out or have been in business for years, the proven marketing strategies below can help to grow your business and find new customers.
1. Make Sure Your Website Can Deliver Results:
An attractive website can make your business look professional. But the real benefits will depend on functionality and ability to acquire customers for your business.
2. Make Blogging a High Priority:
Blog is an excellent marketing tool for businesses. It takes time to establish your blog but the results are well worth the effort. To get most out of your blog, you will need to set aside some time every week to write quality content.
3. Be Active on Social Media:
A majority of small business already have a profile on the main social networks such as Facebook and Twitter. But this in itself will not offer much marketing benefits for your business. To maximize the benefits of social media, be active in social Medias by doing something differently.
4. Make Sure Your Site is Accessible to Mobile Users:
Having a mobile optimized website is one of the simplest ways to reach mobile users. In spite of increase in mobile Internet usage, only about a third of businesses have got around to making sure their website is accessible seamlessly to mobile users. Having a responsive website that automatically scales to fit all screen sizes is a popular method. Alternatively, you can use free mobile website builders to create a mobile version of your website and redirect mobile traffic to this site
5. Run Competitions:
Running a competition is another very effective way to market your business. Use a good prize or reward to entice customers. It also gets people talking about your brand. Social media sites like Facebook can be great for promoting your competitions and can also attract new followers for your business.
6. Try Google Adwords
Google Adwords, Google’s paid advertising program, is a very effective way to get your website listed on search engines for your desired search terms. It can be very effective particularly in short term while you work on improving your position.
To know more about how AASC can add value to your existing business or new upcoming project, please call +91 -7558-900-800
Author: Afsal T Safnas, PGDBM (Edexcel-UK), works at Ameen Ahsan Strategy Consulting.
Mobile: +91 -7558-900-800